B2B companies are urging their technology leaders to re-think their approach to protecting their systems and data, which raises the critical question: Given limited resources and constantly evolving threats, how should organizations determine where to invest their resources to address their most critical risks? The answer lies in the cyber security program’s ability to proactively assess and […]
In the olden days, outbound marketing was called “marketing.” Remember KFC’s “Finger lickin’ good” and Rice Krispies’ “Snap, crackle, pop”? The emergence of the Information Age has created a whole new class of marketing called inbound marketing. Naturally, this has caused a heated debate in the marketing world – outbound vs. inbound marketing: which is better? […]
We all forget stuff. I forgot how old my Mom was a few days ago, so I just put “Happy 35th birthday” in a card and called it quits. Everyone laughed, and now I’m out of the will. Maybe you’re forgetful, too. Are you reading this with only 9% battery because you forgot to charge your […]
When it comes to surviving a pandemic, your business will need to rely more heavily on digital marketing strategies. The sudden disappearance of live events and conferences, and storefront closures is pushing businesses toward online communications now more than ever. You’re not alone, businesses in major industries are feeling the affects of Coronavirus. These are […]
Now, more than ever, cyber criminals are attacking SMBs (small- to medium-sized businesses). With so many workplaces implementing new bring-your-own-device (BYOD) policies, cyber security is paramount. Yes, some companies are more knowledgeable about network security risks than in years past, just as many are oblivious the security vulnerabilities of cell phones and tablets. Sadly, a data breach can […]
True story. No amount of physics can change the fact that SEO does not work in a vacuum ... as a stand-alone strategy. SEO is just one piece of a much larger digital marketing plan. Think of it like this: A flashlight is useless without batteries. And the batteries are useless unless they’re in the flashlight. And even once you put the batteries inside the flashlight, you […]
When you don’t preserve your network, you set yourself up for critical issues, not the least of which include data loss and downtime. Here are 3 things you can do right now to protect your network from a catastrophic event. 3. Back up files – EVERY DAY According to research conducted in March 2020 by HelpNetSecurity.com, […]
Whether it be you’re replacing a dying/old laptop, or you’re buying your first laptop, that the key to look for is the specs, and nothing else. While yes, specs do mean longevity, performance and others, if you came across two laptops with the same specs, but one was $250 cheaper, you’d obviously buy that one. […]
You’ve heard it a thousand times – content is king. It’s true. Content is everywhere. It’s online, in books, and on TV. It’s on benches, billboards, and buses. We listen to it, we watch it, we read it. Sometimes we’re actively consuming content and other times it’s just seeping into our subconscious as we go […]
