|  02.26.2022

Digital Marketing Tips to Help Your Business Survive COVID-19

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When it comes to surviving a pandemic, your business will need to rely more heavily on digital marketing strategies. The sudden disappearance of live events and conferences, and storefront closures is pushing businesses toward online communications now more than ever.

You’re not alone, businesses in major industries are feeling the affects of Coronavirus. These are just a handful of the many industries showing traffic declines:

  • Advertising
  • Travel
  • Manufacturing
  • Construction
  • Real Estate

On the flip side, several industries are actually seeing significant increases in traffic:

  • News & Media
  • Energy
  • Food
  • Pharma
  • Healthcare

No matter which side of the fence you’re on, keeping in touch with your customers is critical during these uncertain times.

So today we want to give you a ton of resources you can use to not only survive, but thrive over the next 3, 6, 12 months and beyond.

Bookmark this post so you can come back to it anytime you need a new digital marketing idea. Now, let’s get started …

First up, we’ll take a look at how you can be there for your customers when you’re being forced to remain socially distant.

Digital Communication Tools

Video Conferencing

  • Zoom Video Communications jumped 11% in Thursday trading after the company announced it surpassed 300 million daily users on its platform.
  • On April 1, Zoom announced it had exceeded 200 million daily users. That's an increase of 100 million daily users in just three weeks.
  • The company had only 10 million daily users in December 2019, meaning the coronavirus pandemic has led to a 2,900% increase in daily users as people across the globe stay at home and socialize via the popular video conference app.

Social Media

  • Even at its 2020 low, Instagram’s average engagement rate per post is 20x Twitter and Facebook’s lowest engagement rates of the year. 
  • Brands have been posting most steadily on Facebook throughout coronavirus, while decreasing posting on Twitter and Instagram.
  • Jay Baer, from Convince and Convert, says now is a really good time to experiment with posting frequency, type, and timing

Instant Chat

Do you spend far too much time agonizing over how your chat messages might sound to the person on the receiving end? Here are some instant chatting tips for using Slack, Skype, WhatsApp, or any other type of instant chat software.

Security Warning: Instant communication platforms are prime targets for cybercriminals during Covid-19 pandemic. Get the full story here.

Next, we’ll talk about how to deliver the best possible experience to prospects and customers alike …

How To Improve User Experience & Increase Conversions

People around the world are turning to their mobile devices more than ever before. They’re shopping online, they’re talking online, they’re watching TV and listening to music online. They’re asking questions, ordering take out and searching for business solutions online.

Everything is happening online.

Is your business delivering the best possible user experience to your customers? Let’s take a deeper dive into some of the things you can do to improve online user experience.

10 Ways to Improve eCom Conversions

  1. Upload great product photos and videos
  2. Write detailed product descriptions
  3. Offer free shipping and returns
  4. Give discount codes
  5. Let shoppers review products
  6. Streamline the checkout process
  7. Personalize the shopping experience
  8. Add a live chat option
  9. Send abandoned cart emails
  10. Leverage retargeting ads

6 Strategies for Ecommerce Retailers to Maximize Success Amid the Covid-19 Pandemic

  1. Adjust Branding & Creative Messaging
  2. Find Hidden Opportunities
  3. Highlight What Matters Most
  4. Stay Engaged with High-value Customers
  5. Capture & Nurture the Top of Funnel
  6. Leverage Your Data for Granular Insights

4 Checkout Conversion Killers That Drive Your Buyers Away

  1. Low-key Shopping Cart Button
  2. Slow / Non-dynamic Shopping Cart
  3. Disruptive Registration
  4. Shipping Costs

It’s YOUR Time to Shine

Experts have said that the economy is already in a recession. But that doesn’t mean there isn’t plenty to be grateful for … especially for SMBs.

“Be fearful when others are greed and be greedy when others are fearful.”

~ Warren Buffet

Now is the time for small-business owners to capitalize. To rise above the noise and gain the attention that was once held exclusively for the corporate giants.

Now is the time to focus your attention on marketing not for today, but for tomorrow, and for the long haul.

Take advantage of this down time to focus on improving your business:

  • Revamp your website design
  • Write some new content to help inform and educate readers
  • Setup remote office capabilities
  • Give SEO and social media some extra attention
  • And plan for the surge of customers when all this is over

Ready to position yourself for growth once we return to some sense of normalcy? Start now. Call us at 705-739-2281 for your free consult today.

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