B2B companies are urging their technology leaders to re-think their approach to protecting their systems and data, which raises the critical question: 

In the olden days, outbound marketing was called “marketing.” Remember KFC’s “Finger lickin’ good” and Rice Krispies’ “Snap, crackle, pop”? The emergence of the Information Age has created a whole new class of marketing called inbound marketing. 

We all forget stuff. I forgot how old my Mom was a few days ago, so I just put “Happy 35^th birthday” in a card and called it quits.

Everyone laughed, and now I’m out of the will.

When it comes to surviving a pandemic, your business will need to rely more heavily on digital marketing strategies. The sudden disappearance of live events and conferences, and storefront closures is pushing businesses toward online communications now more than ever.

Now, more than ever, cyber criminals are attacking SMBs (small- to medium-sized businesses). With so many workplaces implementing new bring-your-own-device (BYOD) policies, cyber security is paramount.

True story. No amount of physics can change the fact that SEO does not work in a vacuum ... as a stand-alone strategy. SEO is just one piece of a much larger digital marketing plan.  

Think of it like this:  

When you don’t preserve your network, you set yourself up for critical issues, not the least of which include data loss and downtime.

Here are 3 things you can do right now to protect your network from a catastrophic event.

Whether it be you’re replacing a dying/old laptop, or you’re buying your first laptop, that the key to look for is the specs, and nothing else.

You’ve heard it a thousand times – content is king. It’s true. Content is everywhere. It’s online, in books, and on TV. It’s on benches, billboards, and buses. We listen to it, we watch it, we read it.

Small businesses and large enterprises may seem worlds apart, but they face many of the same cyber-security threats. In fact, modern-day cyber criminals continue to target SMBs simply because they tend to have tighter budgets and less security.