True story. No amount of physics can change the fact that SEO does not work in a vacuum ... as a stand-alone strategy. SEO is just one piece of a much larger digital marketing plan. Think of it like this: A flashlight is useless without batteries. And the batteries are useless unless they’re in the flashlight. And even once you put the batteries inside the flashlight, you […]
Here’s the deal: people need products and services. Even during a pandemic. In some cases, especially during a pandemic. And guess what? Search engine optimization (SEO) and search engine marketing (SEM) are still the best ways to reach customers. As long as you’re paying attention to user behaviour, that is. The way your customers looked […]
It's been a year like no other in history. The world came to a screaching halt as a deadly virus spread city to city, country to country at an alarming rate. A global pandemic changed the world we once knew. It shut down entire school systems. Businesses were mandated to close. Millions of jobs were […]
