Before you write one line of code, before you design one layer of design, and before you write one word of copy, there is a much larger question you need to answer: Which Content Management System (CMS) should I use to build my website? As with everything in life, there are pros and cons to […]
In the olden days, outbound marketing was called “marketing.” Remember KFC’s “Finger lickin’ good” and Rice Krispies’ “Snap, crackle, pop”? The emergence of the Information Age has created a whole new class of marketing called inbound marketing. Naturally, this has caused a heated debate in the marketing world – outbound vs. inbound marketing: which is better? […]
When it comes to surviving a pandemic, your business will need to rely more heavily on digital marketing strategies. The sudden disappearance of live events and conferences, and storefront closures is pushing businesses toward online communications now more than ever. You’re not alone, businesses in major industries are feeling the affects of Coronavirus. These are […]
True story. No amount of physics can change the fact that SEO does not work in a vacuum ... as a stand-alone strategy. SEO is just one piece of a much larger digital marketing plan. Think of it like this: A flashlight is useless without batteries. And the batteries are useless unless they’re in the flashlight. And even once you put the batteries inside the flashlight, you […]
You’ve heard it a thousand times – content is king. It’s true. Content is everywhere. It’s online, in books, and on TV. It’s on benches, billboards, and buses. We listen to it, we watch it, we read it. Sometimes we’re actively consuming content and other times it’s just seeping into our subconscious as we go […]
Here’s the deal: people need products and services. Even during a pandemic. In some cases, especially during a pandemic. And guess what? Search engine optimization (SEO) and search engine marketing (SEM) are still the best ways to reach customers. As long as you’re paying attention to user behaviour, that is. The way your customers looked […]
It's been a year like no other in history. The world came to a screaching halt as a deadly virus spread city to city, country to country at an alarming rate. A global pandemic changed the world we once knew. It shut down entire school systems. Businesses were mandated to close. Millions of jobs were […]
