|  02.21.2022

Can You Afford NOT to Invest in Content?

pencil and bulb

You’ve heard it a thousand times – content is king. It’s true. Content is everywhere. It’s online, in books, and on TV. It’s on benches, billboards, and buses. We listen to it, we watch it, we read it.

Sometimes we’re actively consuming content and other times it’s just seeping into our subconscious as we go about our day.

Content is all around us. It’s there to entertain, educate, inform, and keep us up to speed on the latest happenings around the world. It’s also there to sell us stuff we need … and stuff we don’t.

The question isn’t so much, “Should you be investing in content?” The question really is, “Can you afford not to invest in content?”

FACT: Content marketing costs 62% less than traditional marketing and generates about 3x as many leads.

Your competitors are creating content. They’re advertising, broadcasting, and printing. They’re offering free information and they’re selling products to the masses. To your customers.

So, when Joe Blow is ready to buy what you’re selling, who will he call? That guy he’s heard on the radio, seen on TV, and read about online? That guy who keeps popping up on his Facebook feed with ads and appearing in his inbox with useful tips?

Or will he call you. That guy he’s never heard of. Probably won’t be you since he doesn’t have your number, email, or website address.

That’s the thing about content—if you’re not putting your brand out there for the world to see, how will anyone know you exist?

What’s the ROI of content marketing?

We get it, you’re about the bottom line. You need to know what the return on investment will be before opening your wallet. Totally understandable.

The first thing to know about the ROI of content is that it almost always starts out in the red.

There, I said it.

So why the heck are we even entertaining the idea of creating content? Because content is a long game. It takes time to create, design, write, record, develop and publish.

It may be slow starting, but that doesn’t matter because in the long run, it out performs by leaps and bounds. Here’s proof that content marketing crushes any other digital marketing strategy:

  1. Creating quality content costs 62% less than traditional outbound marketing
  2. Quality content generates about 3x as many leads compared to outbound marketing
  3. Small businesses that blog get 126% more lead growth than those that don’t
  4. After reading recommendations on a blog, 61% of U.S. online consumers made a purchase
  5. The most effective SEO technique is content creation, which can produce 434% more search engine-indexed pages than other sites that don’t publish content

Bottom line

The numbers don’t lie. Content marketing gets results. Period.

Content marketing is by far the most powerful marketing strategy known to the digital world today.

So, let me ask you this … can you afford NOT to invest in content?

Ready to find out how much money you could be leaving on the table? Give us a buzz to see how affordable it truly is to implement a strong content marketing strategy.

Talk to Us

Related Posts

12 Hard Truths About Data Recovery and Business Continuity

What is business continuity? In short, it's the ability to retrieve data from anywhere at any time. It's one of those things you don't think about … until it's too late. SMBs can be wiped out by hurricanes, tornados, fires or floods. No one is immune. And when disaster does strike, those SMBs who've taken […]

16/02/2022
Read More
20 Cyber Security Stats to Justify Spend

Did you know that hackers attack every 39 seconds? That’s an average of 2,244 times a day. Think it can’t happen to you? If it can happen to some of the largest, most protected companies in North America, it can happen to anyone. Just look at what happened to Twitter: Bitcoin scam considered one of the […]

03/03/2022
Read More
2021: Year of the Mobile User

It's been a year like no other in history. The world came to a screaching halt as a deadly virus spread city to city, country to country at an alarming rate. A global pandemic changed the world we once knew. It shut down entire school systems. Businesses were mandated to close. Millions of jobs were […]

15/02/2022
Read More
footer logo
pin locate icon
clock icon
Copyright ©2022 ACT360. All Rights Reserved
arrow-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram