200K Bookings In Just 5 Years

200K Bookings In Just 5 Years

ACT360 Web & I.T. has transformed Lifemark.ca's online presence with its strategic focus on SEO and lead generation in just five years. Our targeted web services have facilitated over 200,000 bookings through Lifemark.ca's website, which has propelled the company's extraordinary growth of 50%. This testament to our robust web solutions demonstrates the pivotal role that ACT360 plays in fostering digital success for our clients.

Who Is ACT360 Web & I.T.

ACT360 Web & I.T is a renowned web and information technology organization headquartered in Barrie, Ontario. 

A strong commitment to outstanding service and innovative web solutions sits at the core of our business ethos. 

Since our inception, we have partnered with organizations large and small, transcending industry boundaries to offer best-in-class websites and web applications that not only meet but consistently exceed expectations.

Our comprehensive services encompass the full spectrum of web and I.T development, catering to the unique needs of our clients. At ACT360 Web & I.T, we are well-versed in conforming to rigorous standards such as AODA (Accessibility for Ontarians with Disabilities Act) and PCI (Payment Card Industry) compliance, ensuring the deliverables we produce cater to a broad range of users while maintaining top-tier data security.

Recognizing the importance of mobile accessibility, we employ the latest in mobile technologies, ensuring every product we create is responsive and user-friendly. We align with the latest HTML standards to guarantee smooth and efficient operation across all modern browsers and devices. Furthermore, our team is adept at integrating web solutions with a myriad of leading CMS (Content Management System) technologies, enabling our clients to manage their digital assets effortlessly.

Our purpose is simple yet profound – to equip Ontario organizations with a seamless web interface. This elevates their online presence and ensures their members, customers, and partners enjoy an unrivaled digital experience. At ACT360 Web & I.T, we believe in the transformative power of technology and strive to leverage it to its fullest potential to drive growth, efficiency, and success for businesses across Ontario.

Meet Our Client - Lifemark

An integral part of the Lifemark Health Group, Lifemark is a beacon in the rehabilitation sector. While they have deep roots in physiotherapy, Lifemark's service range has evolved to encompass a multidisciplinary approach, catering to a wide array of patient needs. Their expansive offering includes mental health, massage therapy, occupational therapy, kinesiology, chiropractic, and sports therapy.

Lifemark prides itself on its leadership role in healthcare, bolstered by an exceptional team of therapists who constantly strive to innovate within their fields. The team has pioneered specialty physiotherapy-based services within their clinics, responding to patient needs with a high degree of expertise and personalized care. Signature services such as vestibular rehabilitation for dizziness and balance, cancer rehabilitation, pelvic health, and concussion rehabilitation stand testament to their unwavering commitment to positively impacting the lives of Canadians.

This case study offers insight into our collaboration with Lifemark.ca, demonstrating how ACT360 Web & I.T. endeavored to create web solutions tailored to their needs.

Executive Summary

The partnership between ACT360 Web & I.T. and Lifemark.ca was established to revitalize Lifemark.ca's digital presence and align it with its strategic objectives. Six crucial goals underpinned this ambitious project:

Project Goals:

• Persona-Driven Website: Crafting a website tailored to visitor personas to attract and convert new prospects, improve search engine rankings, and stimulate consistent new business.
• Accessible User Interface: Designing a user interface compliant with accessibility requirements within Ontario.
• Marketo Deployment: Assisting with the setup and rollout of the Marketo marketing automation platform.
• Appointment & Email Strategy: Implementing a robust appointment scheduling and client email retention strategy.
• CRM Integration: Enabling efficient tracking of calls and online bookings through seamless integration with the client's CRM.
• Google Business Management: Assisting in procuring customer reviews, managing online listings, and monitoring the performance of over 300+ clinics through Google Business.

The successful execution of the project yielded significant results, surpassing the original goals:

Project Results:

The collaboration between ACT360 Web & I.T. and Lifemark.ca validates the importance of well-planned digital strategies, exceptional user experience, and robust web functionality in propelling business growth. The remarkable outcomes reinforce our commitment to delivering customized solutions that exceed our client's expectations.

Tackling Challenges and Hurdling Roadblocks

When Lifemark.ca initially approached ACT360 Web & I.T., they grappled with significant staffing challenges in their web development and strategy departments. The primary task was to implement a new blog service on their main website, a project they needed to complete with swift precision.

Understanding the criticality of their requirement, ACT360 Web & I.T. immediately mobilized its team of skilled professionals. We recognized that this endeavor was about augmenting their web presence and facilitating a platform where Lifemark.ca could share valuable health-related content, reinforcing their position as a thought leader in the healthcare industry.

Our team took on the project with a commitment to meet and exceed Lifemark.ca's expectations. Equipped with a comprehensive understanding of their vision, our experts embarked on a swift yet rigorous development process. We worked diligently to ensure that the blog service was seamlessly integrated into their existing website and user-friendly and easily manageable for their team.

The ACT360 Web & I.T. team successfully delivered the project within the desired timeframe, much to the satisfaction of Lifemark.ca. We addressed their immediate need and demonstrated our ability to operate efficiently under tight deadlines. Our commitment to quality and fast turnaround affirmed Lifemark.ca's trust in us, marking the beginning of a fruitful partnership.

Creating An Easy Platform For Administration And Authorship

While working with Lifemark.ca, the ACT360 Web & I.T. team leveraged its visionary approach to spot new avenues for enhancing the project. Recognizing the importance of security in today's digital landscape, we sought to fortify the website platform with robust safeguards and appropriate user permissions. We aimed to secure the platform from potential threats and facilitate seamless operations for all authorized users.

Our team of specialists meticulously implemented security protocols and defined user permissions, creating a safe digital environment without compromising user-friendliness. The solution we put in place ensured that only authorized individuals could access specific content, minimizing the risk of unauthorized changes or breaches.

The impact of these improvements was immediate and significant. Lifemark.ca gained complete ownership of their secure, streamlined website, empowering them to manage their digital assets with confidence and ease. The professionalism and safety afforded by these changes elevated their online presence, enabling them to present a stronger, more reputable image to website visitors.

The resulting transformation is a testament to ACT360 Web & I.T.'s commitment to delivering value for our clients above and beyond. Our ability to identify and implement beneficial enhancements—beyond the original project's scope—proved pivotal in enhancing Lifemark.ca's online standing while reinforcing our partnership with them.

Exceeding The Requirements Of Each Website Visitor

Ensuring an exceptional user experience for every visitor to Lifemark.ca was a key objective of our collaboration. To understand and exceed the needs of each visitor, ACT360 Web & I.T. and Lifemark.ca jointly embarked on a comprehensive user persona creation exercise. This process allowed us to map out who visited specific site sections, their motivations, and their actions.

Interestingly, our analysis revealed that the frequent use of the website by Lifemark staff only sometimes aligned with the site's primary purpose - serving customer goals. A pivotal realization underscored the need to cater to internal and external audiences. To reconcile these divergent needs, we extensively worked with Lifemark to identify the gaps and devise solutions.

Our teams conducted several workshops aimed at aligning the website's offerings to meet the needs of both its internal and external users. This process was supported by a deep dive into analytics, studying heatmaps, and conducting A/B testing. These initiatives offered valuable insights into user behaviour, guiding us in making data-driven decisions to optimize the website.

These rigorous exercises resulted in a user-centric website catering to all its visitors' unique needs. Lifemark staff found performing their tasks on the site more accessible, and customers could access relevant services and information effortlessly. Our efforts culminated in a holistic digital solution that successfully bridged the gap between internal needs and customer goals. It was another instance where ACT360 Web & I.T. exceeded expectations and delivered a superior user experience for all Lifemark.ca visitors.

Integration With Third Party Data Sources

A significant facet of our collaboration with Lifemark.ca involved addressing challenges related to integrating third-party data systems. Lifemark.ca had been grappling with an issue regarding their importers, which pulled data from another platform in real time. This approach meant that the traffic load from the website directly impacted their client application server, creating an unnecessary strain and potentially compromising the site's performance.

ACT360 Web & I.T.'s solution was to remodel the data importing process to relieve the pressure on Lifemark.ca's client application server. Our team set up new importers on the website that interfaced with Lifemark.ca's custom patient management system. These importers would pull in and save data on the website, but this operation was scheduled to occur only twice a day, significantly reducing the load on the server.

This strategic change in how data was imported and stored provided a twofold benefit. Firstly, it significantly reduced the strain on the client application server, ensuring smoother operation of Lifemark.ca's internal systems. Secondly, it allowed for a more efficient presentation of data to website visitors, improving user experience and trust.

An additional advantage of the redesigned importer system is its ability to import various types of data, including the locations of clinics, therapist information, and job postings. This system ensures that the most relevant and current data is displayed on the website and offers efficiency by avoiding unnecessary re-importing of unchanged data. When no modifications have been made, the system wisely refrains from initiating a new import.

However, when changes are detected, the system only updates the specific field that has been altered, thus conserving resources. Moreover, several sections within the system remain untouched during an import process, as they are not required. This selective importing process further streamlines the efficiency of the data management system.

An especially noteworthy feature of the new importer system is its ability to generate regional pages automatically when multiple locations within the same city are imported. This feature enhances the site's user experience by offering a more localized perspective, which can be immensely helpful for visitors seeking services in specific areas.

The holistic approach that ACT360 Web & I.T. took in remodeling Lifemark.ca's data-importing process exemplifies our commitment to efficient and effective solutions. Considering the entire scope of Lifemark.ca's needs, we created a system that solved their initial challenge and introduced new features to enhance the user experience and streamline internal processes. The result was a win-win for both Lifemark.ca and its website visitors.

Finding The Right Information Every Single Time

In our relentless pursuit of enhancing the user experience on Lifemark.ca, ACT360 Web & I.T. embarked on creating a powerful custom search feature. Understanding the diverse needs of website visitors, we recognized the importance of an efficient and accurate search tool. Visitors could be looking for a myriad of information - from details about a specific therapy to the location of a nearby clinic or a particular job posting. Providing a tool that enables users to pinpoint their required information swiftly and quickly became a vital aspect of our project.

Our team developed a custom search feature that offered precision and speed as a powerful navigator in the vast expanse of Lifemark.ca's content. We designed the search functionality to be intuitive, offering suggestions as users type and providing results rapidly, even for complex queries. Furthermore, we ensured that the search results were organized in a user-friendly manner, making it simple for visitors to find exactly what they were looking for.

Implementing this custom search feature was a game changer for the website. It reduced the overall bounce rate, as visitors could find the desired information quickly, increasing overall satisfaction with their web experience and ultimately resulting in over 180K new website bookings in 5 short years. 

The ability to swiftly and effortlessly find the needed information created a positive user experience, encouraging visitors to engage more deeply with the website's offerings, whether booking an appointment, applying for a job, or exploring available services.

This initiative exemplifies ACT360 Web & I.T.'s commitment to improving every user's experience. By investing in developing a custom search feature, we significantly enhanced site engagement and conversions, demonstrating the tangible benefits of a user-focused approach in web development.

300+ Locations

Integrating over 300 locations into Lifemark.ca's website posed another significant challenge. The objective was to create a seamless experience for users seeking to book appointments, irrespective of location. This included enabling a visitor from one location to book an appointment at their local facility effortlessly and, similarly, assisting another user, perhaps hundreds of kilometres away, to book a consultation at their nearest regional location.

ACT360 Web & I.T. implemented a solution combining location-aware services with context-aware conversion strategies to meet this objective. Our team developed a system that recognizes the user's location and directs them to the appropriate regional page where they can conveniently book an appointment. By marrying technology and user-centric design, we ensured that users were quickly and accurately directed to their needed locations.

Introducing this location-aware service resulted in a marked increase in the website's conversion rate. It reinforced the importance of a tailored user experience - understanding that a user in one city has different needs and intentions than another. By catering to these specific needs, we were able to streamline the booking process, encouraging visitors to take action and thereby increasing overall conversions.

This particular aspect of our work with Lifemark.ca illustrates ACT360 Web & I.T.'s commitment to leveraging technology to deliver personalized experiences for each website visitor. In doing so, we met the client's needs and significantly enhanced the website's overall performance, proving that the user's experience is central to a website's success.

Conclusion

In conclusion, our work with Lifemark.ca showcases ACT360 Web & I.T.'s dedication to delivering comprehensive, user-centric web solutions. We were initially brought in to implement a blog service for Lifemark.ca, but our vision expanded far beyond that initial project. We identified opportunities to enhance the website's security and user permissions, contributing to a professional image that now resonates with all website visitors.

The case study further highlights the value of our integrated approach. We built custom search features, enhanced data import processes, and integrated more than 300 locations into the website with a location-aware service. All these efforts aimed to improve the user experience and boost the site's conversion rates, leading to a 20% increase in website traffic and a substantial rise in search rankings.

Our work also involved setting up and deploying the Marketo marketing automation platform, implementing an appointment scheduling and client email retention strategy, and aiding in acquiring customer reviews and performance monitoring. These initiatives resulted in over 180,000 online bookings within five years and contributed to Lifemark.ca's remarkable 50% growth over the same period.

This partnership between ACT360 Web & I.T. and Lifemark.ca underscores the impact of a holistic, client-centric approach to web development. It demonstrates how ACT360's expertise in web strategy, technology integration, and user experience design can drive operational efficiency and business growth, transforming how organizations connect with their audiences online. The impressive results we achieved for Lifemark.ca stand as a testament to our commitment to creating web solutions that meet and exceed client expectations.