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Can You Afford NOT to Invest in Content?

Woman counts money in office

You’ve heard it a thousand times – content is king. It’s true. Content is everywhere. It’s online, in books, and on TV. It’s on benches, billboards, and buses. We listen to it, we watch it, we read it.

Sometimes we’re actively consuming content and other times it’s just seeping into our subconscious as we go about our day.

Content is all around us. It’s there to entertain, educate, inform, and keep us up to speed on the latest happenings around the world. It’s also there to sell us stuff we need … and stuff we don’t.

The question isn’t so much, “Should you be investing in content?” The question really is, “Can you afford not to invest in content?”

FACT: Content marketing costs 62% less than traditional marketing and generates about 3x as many leads.

Your competitors are creating content. They’re advertising, broadcasting, and printing. They’re offering free information and they’re selling products to the masses. To your customers.

So, when Joe Blow is ready to buy what you’re selling, who will he call? That guy he’s heard on the radio, seen on TV, and read about online? That guy who keeps popping up on his Facebook feed with ads and appearing in his inbox with useful tips?

Or will he call you. That guy he’s never heard of. Probably won’t be you since he doesn’t have your number, email, or website address.

That’s the thing about content—if you’re not putting your brand out there for the world to see, how will anyone know you exist?

What’s the ROI of content marketing?

We get it, you’re about the bottom line. You need to know what the return on investment will be before opening your wallet. Totally understandable.

The first thing to know about the ROI of content is that it almost always starts out in the red.

There, I said it.

So why the heck are we even entertaining the idea of creating content? Because content is a long game. It takes time to create, design, write, record, develop and publish.

It may be slow starting, but that doesn’t matter because in the long run, it out performs by leaps and bounds. Here’s proof that content marketing crushes any other digital marketing strategy:

  1. Creating quality content costs 62% less than traditional outbound marketing
  2. Quality content generates about 3x as many leads compared to outbound marketing
  3. Small businesses that blog get 126% more lead growth than those that don’t
  4. After reading recommendations on a blog, 61% of U.S. online consumers made a purchase
  5. The most effective SEO technique is content creation, which can produce 434% more search engine-indexed pages than other sites that don’t publish content

Bottom line

The numbers don’t lie. Content marketing gets results. Period.

Content marketing is by far the most powerful marketing strategy known to the digital world today.

So, let me ask you this … can you afford NOT to invest in content?

Ready to find out how much money you could be leaving on the table? Give us a buzz to see how affordable it truly is to implement a strong content marketing strategy.


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