True story. No amount of physics can change the fact that SEO does not work in a vacuum ... as a stand-alone strategy. SEO is just one piece of a much larger digital marketing plan.  

Think of it like this:  

Here’s the deal: people need products and services. Even during a pandemic. In some cases, especially during a pandemic.

And guess what? Search engine optimization (SEO) and search engine marketing (SEM) are still the best ways to reach customers.